It only takes a little to BE BIG!
　　Clifford has a good heart, but whenever he tries to BERESPONSIBLE and do good deeds for others, they always seem tobackfire. In the end, he manages to save two children from aburning house, and then put out the fire. Finally, Clifford is ahero!
　　The BE BIG campaign invites everyone, big and small, to takeaction and raise awareness for how CLIFFORD'S BIG IDEAS can makethe world a better place.